Tune in to social media to reach customers
Jo Brothers, head of social media and digital at Westpac NZ, offers tips on how businesses can get the most out of their social media strategy...
Business
Business tips, analysis and thought leadership for chartered accountants and business managers.
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Three simple steps for impressing your new boss
What young CAs should do to help ensure they make the right impression on their new boss...
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The secrets to successful networking
Tips to help young professionals get the most out of networking opportunities...
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Acuity podcast episode five now live
Episode five of the Acuity podcast, which investigates search engine optimisation (SEO) best practice for small to medium businesses, is now available...
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Australian Consumer Law and fake reviews
Are you walking the talk when it comes to customer reviews and testimonials?...
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Revenue tips for accountants from financial planners
Much of the work performed by accountants and financial planners revolves around providing repetitive annual services, but the way in which clients pay for these services is radically different. CAs...
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Culture shock holds back Asian employees
How can businesses close the cultural gap between their Australian and Asian employees?...
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Turning your ideas into money
Five tips for commercialising your intellectual property...
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How to react to an unethical request
How should young CAs respond when facing pressure to do something unethical or illegal?...
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New rules for content marketing – are you complying?
New guidance for avoiding legal trouble when rolling out your content marketing strategy...
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Five tips for writing more efficient emails
Essential advice to ensure that all emails you send are written as efficiently as possible...
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Swearing in the workplace
A stint in some workplaces might make you feel like cussing like a sailor, but is it appropriate?...
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Is your health impacting your work?
How CA ANZ members can avoid receiving complaints about errors due to aging, mental health issues or stress...
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Are entrepreneurs born or bred?
Are you born an entrepreneur, or is it something anyone can learn, given the right education, experience and mentoring?...
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Tips to grow word-of-mouth marketing
One important type of promotion that is often overlooked by business leaders is word of mouth marketing and advertising...