Article by
Andy McLean
Andy McLean is a content marketing consultant and freelance writer.
Andy McLean was the founding Publisher of Acuity magazine, and is now a content marketing consultant and freelance writer. He has been writing professionally for almost two decades covering everything from economics and business, to theatre and music.
Andy provides strategic advice and content production for a range of brands, large and small. His services include content planning, writing, editing, publishing, marketing, measuring, and reporting.
He also offers a full range of audio podcasting services, including scriptwriting, presenting, recording, and producing. Andy's career began with the BBC in the UK, and since then he has delivered written, audio and video content for a variety of media, including The Daily Telegraph, The Australian Financial Review, Acuity, the Canberra Times, and many more.
Advertising guru Russel Howcroft talks innovation in Australia and why CFOs and marketers must join forces...
Investment banker Simon Mordant AM FCA explains why he donated A$15m to the Museum of Contemporary Art Australia, and how he shed 55kg in a year...
Loaded up on technology and global ambition, the younger generation is ready to take the modern workforce by storm. And fashion icon Margaret Zhang is leading the charge...
From corporate boardrooms to Bell Shakespeare and the PwC leadership team, Anne Loveridge FCA says giving back has been important on her journey...
Practical steps small business can take to prevent cyber crime...
Practical tips to successfully implement a new finance package...
CAs add a lot of value by making sense of the mountains of data available to modern businesses. Here are five tips to improve data reporting...
Theatre director and actor John Bell offers proven tips for speaking in front of an audience like a pro...
Managing people is not always easy but here are some tips to how to engage and inspire staff on a personal level and get them working well together...
What will the future world of work look like? And what can business leaders do to prepare for tomorrow? Here are five ways to plan ahead...