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Andy McLean is a content marketing consultant and freelance writer.
About Andy McLean
Andy McLean was the founding Publisher of Acuity magazine, and is now a content marketing consultant and freelance writer. He has been writing professionally for almost two decades covering everything from economics and business, to theatre and music.
Andy provides strategic advice and content production for a range of brands, large and small. His services include content planning, writing, editing, publishing, marketing, measuring, and reporting.
He also offers a full range of audio podcasting services, including scriptwriting, presenting, recording, and producing. Andy's career began with the BBC in the UK, and since then he has delivered written, audio and video content for a variety of media, including The Daily Telegraph, The Australian Financial Review, Acuity, the Canberra Times, and many more.
Posts by Andy McLean
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Russel Howcroft on business success and collaboration
Advertising guru Russel Howcroft talks innovation in Australia and why CFOs and marketers must join forces...
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Simon Mordant on giving dollars and losing pounds
Investment banker Simon Mordant AM FCA explains why he donated A$15m to the Museum of Contemporary Art Australia, and how he shed 55kg in a year...
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Margaret Zhang and the future of work
Loaded up on technology and global ambition, the younger generation is ready to take the modern workforce by storm. And fashion icon Margaret Zhang is leading the charge...
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Blazing a trail
From corporate boardrooms to Bell Shakespeare and the PwC leadership team, Anne Loveridge FCA says giving back has been important on her journey...
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Brand new Acuity Podcast out now!
The first episode of the Acuity Podcast explores the dangers of fake news, the global efforts to tackle base erosion and profit shifting, and the hidden risks of the Trans-Pacific Partnership (TPP)...
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Five steps to launch a new finance package
Practical tips to successfully implement a new finance package...
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Seven tips on how to present your finance case to the board
Practical tips on how to present financial information to your board of directors...
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How to avoid budget blowouts in the business
What can accountants do to respond to budget and forecast variations?...
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Seven ways to take the pain out of year-end
Some practical tips for CAs to take the pain out of year-end reports...
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Five ways to make KPIs work better
Setting key targets or KPIs gives accountants a good opportunity to help keep an organisation aligned to its strategy. Here are some tips for success...