Date posted: 30/09/2024 2 min read

Editor’s letter: welcome to our first quarterly edition of Acuity

Why we are changing the frequency of the Acuity print magazine and the exciting new things to expect digitally.

You may have already noticed some positive changes – like the glossy cover and square binding – but I’m sure many of you will be asking why we are changing the frequency of your print magazine.

There are two main reasons.

The first comes down to how you want to receive our content and the formats you prefer. In our reader survey earlier this year, respondents told us what kinds of articles they enjoy in Acuity and what they want to see more (and less) of.

In addition to written articles, members told us they want more video and audio content. That makes sense, given how much time we all spend online. So, we’re adding more videos to our Acuity mix – a great way to ‘meet’ some of your peers, and get views and insights straight from the horse’s mouth. Our new audio articles are a handy way to catch up on your Acuity reading on your daily commute, at the gym or any other time you’d typically put on a podcast.

Meanwhile, other members have opted out of receiving the print magazine, preferring to read Acuity in online flipbook format or to select their own reads on our website, acuitymag.com. Our weekly e-newsletters provide links to a curated selection of stories we think you’ll enjoy, and we also share insights, research findings and article links via Facebook and LinkedIn.

We’ve had a multichannel approach for some time now and your feedback has encouraged us to ramp it up and make the magazine accessible anytime, anywhere. Essentially, you’ll find Acuity content on the channels you prefer, whenever you’re looking for information, inspiration or insight.

The second reason for the change comes down to something that resonates with us all: doing more with the budget. Print and postage costs are significant line items for Acuity, and those costs are always increasing. Moving to a quarterly frequency allows us to reallocate that part of the budget to content for members: to double the number of articles we publish online, plus videos, audio articles, dynamic content – and more.

So, once you’ve enjoyed this edition of Acuity, head to acuitymag.com, sign up for our e-newsletters (if you don’t receive them already) and follow Acuity on Facebook or LinkedIn to experience the full mix of stories we have for you, until our next print edition.

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