Date posted: 02/06/2021 5 min read

Get insured in 10 minutes

A tech-savvy insurer can sort your life and income protection insurance in next to no time. Brought to you by Pinnacle Life.

If you’ve reached that life stage where it makes sense to take out life or income protection insurance, you have two options. You can do things the same way your parents and grandparents did and call an insurance broker, or you can go online and get the insurance policy you need from a direct-cover insurer.

Taking the direct-cover approach usually avoids any adviser commissions and the sometimes substantial legacy costs that can be passed on to customers.

While there currently aren’t many options for New Zealanders who’d prefer to handle things themselves online, Pinnacle Life is one of a handful of insurers providing direct-cover options for clients.

Cutting out the middle man

Since launching in 1998, the Pinnacle Life team has kept affordability and accessibility at the forefront of everything they do. Information about policies and procedures is communicated to clients in user-friendly ways.

Pinnacle Life uses technology to deliver a frictionless process when customers select and purchase the life cover that’s right for them. The insurer can provide quotes on policies within 30 seconds and approve cover in less than 10 minutes.

“We have a significantly lower cost base than most of our bricks-and-mortar competitors,” explains Jane Barron, a marketing communications specialist at Pinnacle Life.

“We have a significantly lower cost base than most of our bricks-and-mortar competitors.”
Jane Barron, Pinnacle Life

“That allows us to provide Kiwis from all walks of life with policies that are affordably priced, but which still offer great benefits.”

Added benefits for CA ANZ members

CA ANZ members qualify for an additional 5% discount on life insurance policies. “They also receive an additional $2000 towards rehabilitation costs on income protection policies,” says Barron.

To make life easier, Pinnacle Life offers a ‘two-in-one’ policy that combines life and income protection insurance.

“CA ANZ members can select both those policies when getting their quote then complete a single online application,” Barron says.

“Then, in about the time it takes to unpack a dishwasher, they can make sure both they and their family are covered in the case of a worst-case scenario.”

Find out more

To get a quote on life, income protection, critical illness or disability cover go to