Tips to grow word-of-mouth marketing
One important type of promotion that is often overlooked by business leaders is word of mouth marketing and advertising...
Business
Business tips, analysis and thought leadership for chartered accountants and business managers.
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David Steedman talks Maton Guitars and how to go global
The CA at the head of Maton Guitars talks about the music industry, the family business, and success on the world market...
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Diversity consultant Graeme Russell on dads at work and home
Major culture change required to support working dads share caring for children...
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Climate change challenges the insurance industry
Climate change, business and the insurance industry...
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Risk management — preparing for a crisis
How can leaders prepare their businesses for natural or economic disaster?...