Business

Business tips, analysis and thought leadership for chartered accountants and business managers.

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  1. Acuity magazine's October/ November 2018 issue out now

    The latest edition is packed with hard-hitting interviews, exciting articles and member profiles...

  2. Sponsorship smarts – how to get a win-win

    As expectations of social responsibility change, sponsorship needs to move beyond just writing cheques towards long-term partnering, says Giddy Up founder Brian Steele...

  3. The uncanny age of data

    The mindblowing power of big data is shaking political structures and changing the way businesses reach customers...

  4. Affiliate marketing and the law

    Five tips to keep businesses and their affiliate marketers out of legal hot water...

  5. Tune in to social media to reach customers

    Jo Brothers, head of social media and digital at Westpac NZ, offers tips on how businesses can get the most out of their social media strategy...

  6. The secrets to successful networking

    Tips to help young professionals get the most out of networking opportunities...

  7. Acuity podcast episode five now live

    Episode five of the Acuity podcast, which investigates search engine optimisation (SEO) best practice for small to medium businesses, is now available...

  8. Revenue tips for accountants from financial planners

    Much of the work performed by accountants and financial planners revolves around providing repetitive annual services, but the way in which clients pay for these services is radically different. CAs...

  9. How to react to an unethical request

    How should young CAs respond when facing pressure to do something unethical or illegal?...

  10. New rules for content marketing – are you complying?

    New guidance for avoiding legal trouble when rolling out your content marketing strategy...

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