Rua Bioscience rides cannabis wave to success
CFO Hamish White CA has helped guide NZ’s Rua Bioscience from crowdfunding to IPO to grow its medical cannabis horizon...
Business
Business tips, analysis and thought leadership for chartered accountants and business managers.
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180 degree shift
Learn from the best business pivots in the changing business environment in COVID-19. Business changes are necessary to stay afloat or even thrive during coronavirus...
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Sponsorship smarts – how to get a win-win
As expectations of social responsibility change, sponsorship needs to move beyond just writing cheques towards long-term partnering, says Giddy Up founder Brian Steele...
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Tune in to social media to reach customers
Jo Brothers, head of social media and digital at Westpac NZ, offers tips on how businesses can get the most out of their social media strategy...
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Acuity podcast episode five now live
Episode five of the Acuity podcast, which investigates search engine optimisation (SEO) best practice for small to medium businesses, is now available...
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Australian Consumer Law and fake reviews
Are you walking the talk when it comes to customer reviews and testimonials?...
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New rules for content marketing – are you complying?
New guidance for avoiding legal trouble when rolling out your content marketing strategy...
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David Steedman talks Maton Guitars and how to go global
The CA at the head of Maton Guitars talks about the music industry, the family business, and success on the world market...
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Tips to grow word-of-mouth marketing
One important type of promotion that is often overlooked by business leaders is word of mouth marketing and advertising...
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Are entrepreneurs born or bred?
Are you born an entrepreneur, or is it something anyone can learn, given the right education, experience and mentoring?...