Tune in to social media to reach customers
Jo Brothers, head of social media and digital at Westpac NZ, offers tips on how businesses can get the most out of their social media strategy...
Business
Business tips, analysis and thought leadership for chartered accountants and business managers.
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Acuity podcast episode five now live
Episode five of the Acuity podcast, which investigates search engine optimisation (SEO) best practice for small to medium businesses, is now available...
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Australian Consumer Law and fake reviews
Are you walking the talk when it comes to customer reviews and testimonials?...
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New rules for content marketing – are you complying?
New guidance for avoiding legal trouble when rolling out your content marketing strategy...
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David Steedman talks Maton Guitars and how to go global
The CA at the head of Maton Guitars talks about the music industry, the family business, and success on the world market...
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Tips to grow word-of-mouth marketing
One important type of promotion that is often overlooked by business leaders is word of mouth marketing and advertising...
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Are entrepreneurs born or bred?
Are you born an entrepreneur, or is it something anyone can learn, given the right education, experience and mentoring?...